While I am fairly new in writing tech stories, I have never imagined how a tech story can be showbiz oriented. When I came across OPPO’s approach in teasing the upcoming F5, it felt like my former work as a lifestyle writer is coming back to me.
Frankly speaking, OPPO’s marketing strategy for the F5 is quite different from how tech brands would promote their upcoming products. Instead of boasting about specs, features, and whatnots, OPPO chose to let celebrities and beauty experts do the talking.
Whether you may agree or disagree, this unconventional approach to marketing a smartphone is effective to Filipino crowd. Using my previous experience as a lifestyle writer, here are my findings why OPPO’s strategy works:
It connects to people better
Using known local celebrities like Julia Barretto, Coleen Garcia, and Jessy Mendiola, promoting the F5 is made easier, as these celebrities have a large fanbase. It’s a well-known strategy: using celebrities bolster brand loyalty and consumer confidence in the long run, especially if that celebrity has a good reputation. This works further when these celebrities are spotted using the product they are endorsing. Which is why when Julia, Coleen, Jessy, Janella Salvador, Robi Domingo, and other Star Magic celebrities were spotted using the F5 to take photos during the Star Magic Ball, it instantly created a buzz on social media.
It builds up hype without divulging actual specs
By using a widely-watched and followed event like the Star Magic Ball to tease the F5, OPPO got a sizeable media mileage. Because of this, people now talk about the F5 over social media without necessarily divulging all of its specs. Even a makeup tutorial by Metro Magazine and ABS-CBN Lifestyle—which has no relation to tech whatsoever—helped OPPO build the anticipation for the F5, both in local and international tech news. Those posters of celebrities holding the F5 spotted at the country’s leading malls? They also help bolster the hype for the F5. The mere appearance of the F5 in unconventional locations will capture the attention of people without going too technical about the phone itself.
Will all of these be worth it?
All these teasers leading to the F5’s October 26 launch will backfire if OPPO fails to impress the crowd with its specs. So far, initial impressions about the F5 look promising, especially with its 6-inch 18:9 display and a sleeker unibody shell (borrowing design elements from the A71). While we do not know about its internals, rumors state that it will have a Snapdragon 660 processor, 6GB of RAM, 64GB Internal Storage, and a sizeable 4000mAh battery. Along with the specs, what is important is how much the F5 will be priced. With all the promotions OPPO has been doing for the F5, they should give it a really competitive price for them to have a fighting chance against other mid-range 18:9 display phones like Vivo’s V7+, LG’s Q6, and Huawei’s Nova 2i.
Why the Celebrity-Focused Marketing Campaign Works for the OPPO F5
The hype for the F5 began with celebrities
While I am fairly new in writing tech stories, I have never imagined how a tech story can be showbiz oriented. When I came across OPPO’s approach in teasing the upcoming F5, it felt like my former work as a lifestyle writer is coming back to me.
Frankly speaking, OPPO’s marketing strategy for the F5 is quite different from how tech brands would promote their upcoming products. Instead of boasting about specs, features, and whatnots, OPPO chose to let celebrities and beauty experts do the talking.
Whether you may agree or disagree, this unconventional approach to marketing a smartphone is effective to Filipino crowd. Using my previous experience as a lifestyle writer, here are my findings why OPPO’s strategy works:
It connects to people better
Using known local celebrities like Julia Barretto, Coleen Garcia, and Jessy Mendiola, promoting the F5 is made easier, as these celebrities have a large fanbase. It’s a well-known strategy: using celebrities bolster brand loyalty and consumer confidence in the long run, especially if that celebrity has a good reputation. This works further when these celebrities are spotted using the product they are endorsing. Which is why when Julia, Coleen, Jessy, Janella Salvador, Robi Domingo, and other Star Magic celebrities were spotted using the F5 to take photos during the Star Magic Ball, it instantly created a buzz on social media.
It builds up hype without divulging actual specs
By using a widely-watched and followed event like the Star Magic Ball to tease the F5, OPPO got a sizeable media mileage. Because of this, people now talk about the F5 over social media without necessarily divulging all of its specs. Even a makeup tutorial by Metro Magazine and ABS-CBN Lifestyle—which has no relation to tech whatsoever—helped OPPO build the anticipation for the F5, both in local and international tech news. Those posters of celebrities holding the F5 spotted at the country’s leading malls? They also help bolster the hype for the F5. The mere appearance of the F5 in unconventional locations will capture the attention of people without going too technical about the phone itself.
Will all of these be worth it?
All these teasers leading to the F5’s October 26 launch will backfire if OPPO fails to impress the crowd with its specs. So far, initial impressions about the F5 look promising, especially with its 6-inch 18:9 display and a sleeker unibody shell (borrowing design elements from the A71). While we do not know about its internals, rumors state that it will have a Snapdragon 660 processor, 6GB of RAM, 64GB Internal Storage, and a sizeable 4000mAh battery. Along with the specs, what is important is how much the F5 will be priced. With all the promotions OPPO has been doing for the F5, they should give it a really competitive price for them to have a fighting chance against other mid-range 18:9 display phones like Vivo’s V7+, LG’s Q6, and Huawei’s Nova 2i.
Latest News
Ang Pagbabalik: Select ABS-CBN Shows Return to Channel 2
Infinix Reveals Official Price of NOTE 40 Pro+ in the Philippines
Here are the Six Zeiss Style Portraits of the vivo V30 Pro
nova 12i, nova 12 SE Arrive in the Philippines, Starts at Php
CICC Alerts Public on Rewards Scam
The vivo Y200i has a Huge 6000mAh Battery, Snapdragon 4 Gen 2
Redmi A3 Arrives in the Philippines with Php 4k Price
The Dimensity 6300 is an Overclocked Dimensity 6100+
Latest Reviews
Infinix NOTE 40 Pro+ Hands On Philippines: MagSafe for Less
JBL Soundgear Sense Review Philippines: Open-fit bliss
OnePlus 12 Review Philippines: Impressive, But With a Catch
Disney+ vs Netflix: Which Should you Choose in 2024?
realme 12 5G First Impressions Philippines: 5G for Everyone
itel RS4 First Impressions Philippines: Flashy Yet Affordable
vivo Y100 First Impressions Philippines: Relevant Upgrades at Last
OPPO Pad Neo Review Philippines: Good Software Matters
Best Phones in the Philippines
Smartphones with the Biggest Battery in the Philippines (2024)
Old Flagship Phones Still Worth Buying in 2024
Best Budget Gaming Phones in the Philippines for 2023
Best Budget Camera Phones in the Philippines 2023
Best Premium Flagship Phones in the Philippines for 2023
Best Budget Flagship Phones in the Philippines for 2023
Best Mid-Range Phones in the Philippines for 2023
Best Budget Phones in the Philippines for 2023
Best Guides
How to Convert your Physical Smart Physical SIM to eSIM
Free Things You Can Get on the Internet in the Philippines
How to Report Online Scams, Cybercrime, Cyber Libel in the Philippines
How to Make the Most Out of the realme 12 Pro+ in Concerts
How to Register your Business Online with the DTI
How To Save Money In TCGs – 5 Important Tips!
How to Apply for DITO Postpaid through the App
How to Apply for GFiber Prepaid
Recent Posts
Ang Pagbabalik: Select ABS-CBN Shows Return to Channel 2
Infinix Reveals Official Price of NOTE 40 Pro+ in the Philippines
Here are the Six Zeiss Style Portraits of the vivo V30 Pro
nova 12i, nova 12 SE Arrive in the Philippines, Starts at Php 13k
CICC Alerts Public on Rewards Scam
The vivo Y200i has a Huge 6000mAh Battery, Snapdragon 4 Gen 2
Redmi A3 Arrives in the Philippines with Php 4k Price
The Dimensity 6300 is an Overclocked Dimensity 6100+
vivo V30e Launching in India on May 2
Marcos Leads Launch of National Fiber Backbone Project Phase 1
You Can Buy 2 Lenovo Tab M8 HD Tablets for as Low as Php 5.8k
ASUS ROG Unveils 2024 Line of Peripherals in the Philippines
Infinix NOTE 40 Pro+ Hands On Philippines: MagSafe for Less
JBL Soundgear Sense Review Philippines: Open-fit bliss
NBA Champion Derek Fisher Takes Selfies with vivo V30 Pro
Choose Your Number? Smart Postpaid Offers Feature for Php 15k
GCash To Launch Crypto Trading Feature
Infinix Unveils NOTE 30i with Helio G85 and AMOLED Display
Maya Takes Swipe on GCash: Claims 99% Uptime, Zero Fees
AMD Ryzen R7 6000 H-Series vs. Intel Core i7 12th Gen H-Series: Which CPU is Better for Gaming?
Infinix NOTE 30 5G Arriving in the Philippines on May 30
Smart And BlockchainSpace Ink Partnership For Web3 Creator Platform
Facebook Glitch Adds New Friends Without Users’ Permission
MediaTek Looking to Launch Processor with an NVIDIA GPU
POCO F5 Pro: Snapdragon 8+ Gen 1 And 512GB Memory?!
The Epson EH-TW6250 is a Projector that’s Great for Gaming
TCL C645 QLED Now in the Philippines, 65-inch Priced at Php 65k
Flagship Camera Comparo: Huawei P60 Pro VS Samsung Galaxy S23 VS Apple iPhone 14 Pro
Motorola to Unveil RAZR 40 Series on June 1
More Filipinos Moving To Digital From Traditional Banks In PH
Unbox Giveaway: Cherry Mobile Flare HD!
Unbox Giveaway: Starmobile Diamond S1!
Unbox Giveaway: Cherry Mobile Fusion Storm Android Tablet!
#TechorTreat: A Tech Mob Halloween Giveaway
ASUS Zenfone 5 Review: Killer Specs, Killer Price
Xiaomi Mi Powerbank 10,000mAh VS Asus Zenpower 10050mAh: The Definitive Head-to-head
Unbox 2014 Holiday Giveaway: Xiaomi Redmi 1S!
[Editorial] As Local Brands Evolve, So Does Their Pricing
MyPhone Rio Fun Hands-on, First Impressions: Super Affordable 5-inch Android Smartphone
Head-to-head: Cherry Mobile Pulse VS. ASUS Zenfone 5
Win your very own LG G3 From Unbox!
WIN a Brand New BlackBerry Bold 9780!
Cherry Mobile Flare 3 Hands-on, First Impressions: Cherry Mobile Has Changed the Game, Again
Cherry Mobile Flare X Review: Bang For The Buck Killer
Rumor Control: 5 Things About Telstra That You’re Probably Wrong About