I’M NOT CRYING YOU’RE CRYING
Samsung officially launched their dual-camera Galaxy J7+ yesterday at a Pet Cafe, of all places. But the launch venue wasn’t just a quirky location meant to disarm tech journos with furry friends – it actually ties in with Samsung’s marketing push for their new phone.
If you read our hands-on of the J7+ here, you’ll know that the packaging of the phone bears the likeness of a furry friend. It ties into the latest ad of the Korean company that’s guaranteed to move you to tears (unless you have a cold, dead heart).
The ad starts off with a woman and her husband who is trying his hardest to help his wife battle cancer. With them every step of the way is their furry companion who never seems to leave their side.
With the help of their faithful dog, she slowly recovers and beats cancer, though the story doesn’t exactly have a happy ending. Seriously, it felt like someone binged on Marley and Me while making this ad. Having actually gone through the experience of taking a dog to be put down at the vet (RIP Von, you were the best dog ever), this particular ad hit me, hard. It took all of my composure not to bawl like a big baby at the Samsung launch yesterday.
While the ad will make you feel all of the things, it’s a great way to connect with many of Samsung’s customers who love taking photos of their pets. It’s also a great tribute to our pets that make us feel better no matter how awful our day has been, and shows off the product in a great light.
Anyway, watch the video above if you want to go on a feels trip.
