Here’s How YOUNIVERSE Encouraged Individuals to Show off their Creative Side

Here’s How YOUNIVERSE Encouraged Individuals to Show off their Creative Side

Gen Zs are an interesting bunch. Being younger than Millennials, Gen Zers can come up with more radical ideas especially with all the new technologies they can utilize to make their vision a reality. What’s great about this mindset is that you don’t necessarily need to be a famous person or a celebrity: a compelling, non-conventional creative vision alone can make Gen Zers stand out of the crowd.

Doing things in an innovative and non-conventional way is more relevant than ever especially with the new normal, where limitations are set in place. YOUNIVERSE focuses on the passion, confidence, and artistry of the youth, in letting them showcase their creative vision for everyone to see.

The idea is simple: through the campaign, Dell encouraged everyone to do their own thing–whatever suits them best–to showcase their best creative side. It can be in the form of an alter ego or an unconventional approach to art–what matters more is that the message is well-delivered to its intended audience. The challenge of being as creative as possible is more relevant especially in this era where everyone is limited to their homes for the time being.

For the campaign, Dell tapped Winnie Wong (also known as penelopepopart) to promote the campaign and encourage participants to showcase their creative side with YOUNIVERSE as their platform.

Those who joined the contest can win the following prizes: Php 15,000 for the first prize, Php 10,000 for the second prize, and Php 5,000 for the popular vote. The winners are are as follows:

1st Prize: JR Palmenco

1st Prize winner JR Palmenco’s work focused on how an unexpected blessing in the form of his daughter change his life and made him appreciate life’s beauty and wonders.

2nd Prize: Jade Teng

2nd prize winner Jade Teng talks about the freedom to travel and wander the world virtually even if current travel restrictions make it impossible to do for now.

Popular Vote: Asha Metawin

Finally, popular vote winner Asha Metawin brings to light the infinite possibilities one can do through photography–ranging from capturing memories to revealing interesting things in a place we normally consider as ordinary.

Being a campaign geared towards the youth, Dell also teamed up with Project 7 to 1 as both brands share the same passion of pursuing your dreams. For the collab, the first 50 people who register and buy the Dell Inspiron gets to claim a limited edition shirt and mask package from Project 7 to 1. Make sure to stay tuned for the mechanics.

YOUNIVERSE’s core message aligns with Project 7 to 1’s vision, where both give emphasis on Ikigai–a Japanese word that means “reason for being” to guide each individual with their passion so that they can live a life that is fulfilling and full of meaning.

The YOUNIVERSE campaign is tied to Dell’s XPS Series specifically the brand’s 2-in-1 laptops. Acting as both a laptop and a tablet, the XPS 2-in-1 features an active pen that lets you jot down those ideas on the go. It has the kind of flair the youth wants with its premium design that makes use of materials like carbon fiber, woven glass fiber, and machined aluminum–all of them making the XPS 2-in-1 light, durable, and beautiful all at the same time.

The InfinityEdge display is protected by Gorilla Glass 6 and comes with EyeSafe to protect your eyes from harmful blue light. The XPS 2-in-1 can be a great companion to your smartphone with Dell Mobile Connect’s seamless PC/smartphone integration and is a powerful machine with an 11th-gen Core i5 Processor with Intel EVO certification to keep up with your productivity.

You can shop for Dell’s XPS laptops at their official store on Lazada and Shopee. For more details, check out the Dell website.

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