Counterpoint Research, MediaTek, Forbes Magazine, and TECNO recently held a webinar where they discussed about the market’s shifting smartphone preferences and emerging technological trends in premium smartphones.
According to Counterpoint Research, the smartphone industry has been shifting towards more premium options as more and more people are willing to spend more on smartphones—especially those belonging to emerging economies like the Philippines.
Tarun Pathak, a Research Director for smartphones at Counterpoint, shared the dynamics behind how rapidly smartphone specifications have progressed towards premium features.
“The usual forward momentum of technology is driving things upwards, which is why we get better cameras, longer battery life, more storage, faster phones and the like,” said Tarn Pathak.
In line with this, Mr. Anku Jain, managing director of MediaTek India, shared how MediaTek is elevating mobile computing by launching the latest and most cutting-edge flagship chipsets such as the MediaTeK Dimensity 9000 5G. This processor is the world’s first TSMC 4nm 5G mobile SoC that promises increased performance and power efficiency.
In addition, Jimmy Hsu, Deputy Director of TECNO’s Image R&D Centre, shared TECNO’s future plans to pushing premium in smartphone technologies. With this, he shared cutting edge technologies found in the upcoming Phantom X2 model. Read more about this phone here.
