While TECNO Mobile is a relatively young brand, it has been focused on making its presence felt in various markets including the Philippines.  To make this possible, TECNO employs a business strategy called glocalization–which is defined as “the creation of products that will sell universally but can be customized to suit specific markets or regions.”

TECNO Global Manager Stephen Ha explains that this unique approach helped them grow into one of the most admired smartphone brands. Fast forward to 2021, TECNO has a broad product portfolio ranging from affordable budget phones like the Spark series to their top-end hero products like the Phantom series. “TECNO focuses on users in emerging markets, and creatively combines global technology with the actual needs of local consumers, bringing them cutting-edge technology with localized innovation and differentiated features,” Ha adds.

Following the launch of more premium offerings like the Phantom X, TECNO aims to be more competitive by bringing in flagship innovation and technology at a more accessible price point in global emerging markets.

Staying true to its goal, TECNO also gives back to local communities, initiating fast-response measures that include partnering with the City of Manila for Project Malasakit and reaching out to Ina ng Lupang Pangako Parish in Payatas. Each partner beneficiary received TECNO smartphones and cash, all of which are awarded to their local “heroes of the pandemic” for their unwavering service, and to dedicated and promising students from their community.

This effort is part of TECNO’s goal of understanding its customer’s needs. “We are at the forefront of meeting neglected market demands by developing elegantly designed smart tech devices and services for our consumers across more than 70 global emerging markets,” Ha said.