Riot Games, the company behind Valorant, League of Legends, and hit Netflix series Arcane, will set up localized offices in Southeast Asia, including the Philippines. This is to further expand its market in the region.

The move is seen to bring the company closer to gamers. Shinji Komiyama, head of country operations of Riot Games – Asia Pacific, said they are working to set this up “in a few months.” To head the operations in the Philippines, Riot Games has tapped Joel Guzman as its country manager. 

Aside from the Philippines and the existing offices in Japan and in Singapore, the company will also set up offices in India, Indonesia/Malaysia, and Thailand.

Alec Kraynov, managing director of Riot Games SEA said that Southeast Asia has the potential to become the biggest region in the world for the company due to its diversity.

“This region is intricately diverse, with massive gaming communities that have diverse needs and a strong appetite for mobile gaming,” he said in a separate press release. 

Justin Hulog, general manager for South East Asia and Taiwan, further added that the region played a critical role in their roadmap to expand their services. 

“Asia and particularly Southeast Asia has played such a critical role in terms of how we think about growth and our players in the region,” Hulog told reporters.