Today, Smart Padala — PayMaya Philippines’ remittance brand — launched its new campaign to strengthen their commitment to its service. The new campaign introduced their new logo plus Smart Padala’s new ambassador, Angel Locsin, who believes in the service and says:

I’m proud to be the new ambassador of Smart Padala. Naniniwala ako sa brand dahil malaki ang naitutulong ng Smart Padala sa mga manggagawa at pamilyang Pilipino. By representing the brand, I hope to help in Smart Padala’s mission to uplift more lives and communities.

Padalapit is the battlecry for the new campaign and with 15,000 Smart Padala Centers spread throughout the country, it’s easy to glean why the company boasts of the convenience that people can send and receive cash from their loved ones here or abroad; regardless of whatever network they use. With Angel Locsin leading the charge for Smart Padala, they hope to spread the word about the service that cuts down on the time and cost it takes to be able to send and remit money in the country by bringing it closer to its users.