As it expands its presence across the globe through its glocalization strategy, TECNO revealed its new brand slogan entitled “Stop at Nothing”. The new brand slogan aims to pay tribute to all those who continue to push forward, against all odds. “Stop At Nothing” also 2represents TECNO’s recognition of human progress and people’s pursuit for purpose, potential, and excellence.

No matter where you come from or what you physically look like or which gender you belong to, people will “stop at nothing” to progress and find creative and disruptive ways to achieve their potential. In return, they find themselves on a joyous and exciting journey. This attitude and spirit resonates so strongly with TECNO that we were compelled to embrace it and position it at the very core of who we are and what we do as a technology brand,” TECNO Chief Marketing Officer Danni Xu said.

TECNO’s “Stop at Nothing” campaign kicked off in Africa last August and features several above-the-line elements including a 60-second global brand video that demonstrates the resilience of the human spirit. The campaign is supported by a strategic execution of digital, social, and PR tactics emanating from representative markets, including the Philippines, Nigeria, Kenya, India, Turkey, and Russia. “[Stop at Nothing] represents the values and the attitude that we as a brand embrace, and TECNO’s role in providing the technology they need to progress even further,” Xu adds.

Check out the video for the TECNO “Stop at Nothing” Brand Slogan below:

As part of the campaign, TECNO teased that the CAMON 18 Premier is set to be available in the Philippines soon.