8K in APS-C: Fujifilm Announces X-H2 as Potential EOS R5 Rival

The EOS R5 is no longer the only mirrorless camera that can shoot 8K video, as Fujifilm announced the X-H2 as the first APS-C camera that’s capable of shooting 8K video. While it looks similar to the X-H2s that was unveiled last June, the X-H2 uses a non-stacked, Backside Illuminated 40.2-megapixel CMOS X-Trans CMOS 5 […]

Fujifilm X-H2s First Look: Fuji’s Ultimate APS-C Hybrid Shooter

After all the rumors and speculation, the Fujifilm X-H2s is finally here! I had the privilege of being invited to their HQ here in the Philippines to check out their new release — albeit in a very controlled situation — and all I can say is that I need to talk things over with the […]

The Fujifilm X-H2S Can Shoot Photos at Up to 40FPS

Fujifilm updates its flagship X series camera with the X-H2S, which has a revamped design and an all-new 26.16-megapixel stacked and backside-illuminated APS-C sensor. Fujifilm is set to make the X-H2S available globally, including the Philippines, by July. Fujifilm claims that the new X-Trans CMOS 5 HS sensor can read up to four times faster […]

Fujifilm Announces GFX50S II as Most Affordable Medium Format Camera

As one of the very few brands that aim to make medium format cameras more accessible to everyone, Fujifilm announced its latest–and most affordable–medium format camera to date with the GFX50S II. With an official local SRP of Php 223,990, this makes the GFX50S II even more affordable than professional full-frame cameras like the Canon […]

5 Things We Love About The Fujifilm X-E4

Fujifilm’s X-E series serves as a mainstream mirrorless camera for most consumers who want the features of the X-T series at a more affordable price. The X-E series is also more compact than the X-T series, making it ideal for those who want a compact setup. This year, Fujifilm has made the X-E4 available in […]

Fujifilm Announces GFX100S and X-E4 Mirrorless Cameras

Fujifilm updates its camera portfolio by adding two new models: the APS-C X-E4 and medium format GFX100S. The X-E4 succeeds the X-E3 from 2017, and is slimmer than its predecessor. In fact, it is best described as the most compact X-series camera Fujifilm has ever made. To put it simple, the X-E4 can be viewed […]

Fujifilm’s X-S10 is a Beefed-Up X-T200 with IBIS

With Fujifilm’s X-Tx series regarded as one of the best APS-C mirrorless cameras, the Japanese brand thought of making one that is more compact than the X-T4 while having a price that is closer to the X-T30 series. With that in mind, Fujifilm came up with an all-new camera: the X-S10. While it does not […]

Here’s the Official Pricing of the Fujifilm X-T4

More expensive than the X-T3 at launch After it was unveiled globally a few days back, Fujifilm Philippines announced the official pricing of the X-T4, along with two body+lens kits and accessories. Check out the pricing below: X-T4 body: Php 96,990 X-T4 w/ 18-55mm lens: Php 119,990 X-T4 w/ 16-80mm lens: Php 126,990 VG-XT4 vertical […]

The Fujifilm X-T4 Finally Gets In-Body Image Stabilization

It also comes with an all-new battery Fujifilm updates its prosumer mirrorless camera line with the X-T4. A successor to the X-T3 from 2018, the X-T4’s biggest new feature a 5-axis in-body image stabilization, which Fujifilm claims can deliver up to 6.5 stops of stabilization when used with the majority of its XC/XF lenses. It […]

Fujifilm Unveils 5th-Generation X100V

Now with an aluminum top and bottom shell Fujifilm updates its X100 series with the fifth-generation X100V. Maintaining the iconic rangefinder-like design the X100 is known for, the X100V gets a big update in its build with aluminum top and bottom plates for better durability. For the first time in the X100 series, the X100V […]

Fujifilm Debuts X-T200 with Crop-Free 4K30 Video, Updated Flip Screen

All thanks to an all-new sensor Fujifilm unveiled the successor to the entry-level X-T100 with the X-T200. While it is 80 grams lighter than its predecessor, the X-T200 features new hardware that includes a USB-C port, an updated fully-articulating display, and a new imaging processor that lets the X-T200 shoot 24-megapixel stills at 8FPS and […]

ASUS Partners with Fujifilm for Share 2019 Christmas Campaign

Perfect for sharing memories with your loved ones For the third year of its Share campaign, ASUS partnered with Fujifilm for a bundle that includes a carrying case and Fujifilm’s Instax cameras. Those who plan to buy ASUS’ X series or VivoBook laptops get an ASUS Nereus bag and a Fujifilm Instax Mini 8. READ: […]