Fujifilm Brings the Groundbreaking GFX100 to the Philippines

It is more than the 102-megapixel sensor Fujifilm finally brought its flagship GFX100 medium format camera to the Philippines two months after it was announced. Fujifilm’s latest professional camera is a statement for the Japanese brand: aside from boasting a 102-megapixel medium format sensor, the GFX100 is a tour de force for Fujifilm in showcasing the full […]

Fujifilm Debuts Instax Mini LiPlay

It is the smallest Instax in the lineup Fujifilm adds another model to its Instax portfolio with the Instax Mini LiPlay. The smallest Instax model to date, the LiPlay is a hybrid camera that uses Fujifilm’s credit card-sized Instax film and saves images via the MicroSD card. Its 2.7-inch display lets you edit your photos […]

Fujifilm Officially Announces 102-Megapixel GFX100 Medium Format Mirrorless Camera

It can shoot 4K video and it comes with IBIS Fujifilm officially announced their flagship medium format camera after teasing it to the public for several months. The GFX100 comes with a 102-megapixel medium format sensor that is capable of shooting DCI 4K30 video with support for F-Log and 10-bit output. For stills, the GFX100 […]

Fujifilm Joins the Pokemon Craze with Special Edition Instax 9 Package

Featuring several Pokemon-themed swag Fujifilm kicks off summer with a Pokemon-themed package for its Instax 9 camera. Priced at Php 4,999, you get the Instax 9 with Pokemon-themed swag that includes a Poke Ball Instax bag, Pokemon character stickers, Pokemon photo album, Pokemon keychains, magnetic photo holders, and 10 sheets of Instax film so that […]

Fujifilm Instax SQ20: Adding a Personal Touch to Photography

I was excited to get my hands on the Fujifilm Instax SQ20.  While we review many cameras on this website (mostly mobile shooters), I’ve never had the chance to really use any of the Instax variants.  I’ve always wanted to know what the deal is and why people still buy despite the amazing pictures we […]

Fujifilm Wants to Make Medium Format Accessible to A Bigger Crowd with the GFX-50R

It is an X-Pro 2 on steroids While most camera brands are going head-to-head in the full frame race, Fujifilm chose to skip full frame and instead go all the way with medium format. They kicked things off with the SLR-like GFX-50S in 2017 and followed it through late last year with the rangefinder-type GFX-50R. […]

The X-T30 is The Baby X-T3 Fujifilm Users Are Yearning For

Fujifilm’s compact X-series camera gets a major boost Fujifilm made waves late last year when they unveiled the X-T3: while it visually looks similar to its predecessor, Fujifilm did serious work with the X-T3’s internals, equipping it with its 4th-generation X-Trans processor and an all-new 26.1-megapixel sensor. The new set of internals improved not just […]

Leaked Fujifilm X-T30 Official Photos Show Slight Changes from its Predecessor

It might inherit the X-T3’s sensor Fujifilm is set to launch a successor to the mid-range X-T20 soon, and photos of the X-T30 has just surfaced. These official renders, which was revealed by reputable leakster Nokishita, shows that the X-T30 will look almost the same as the X-T20. The only key difference with the X-T30 […]

Fujifilm Unveils GFX50R Medium Format Mirrorless Camera

Medium format goodness in a rangefinder format Aside from the X-T3 that launched a few weeks back, Fujifilm made a bang in Photokina 2018 with a new medium format camera: the GFX-50R. Made to be sold alongside the GFX-50S, the GFX-50R is a 51.4-megapixel medium format camera that is housed on a rangefinder-style body. This […]

Fujifilm X-T3 First Shots: A Quick Stroll Around Ortigas

Time to check out what its 4th-generation X-Trans Sensor has to offer! Aside from getting our hands on Fujifilm’s latest prosumer mirrorless camera, we got the chance to try out the X-Trans 4 CMOS sensor’s capabilities through a quick stroll around Ortigas. We got to try Fujifilm’s two new lenses as well. Check out some […]

Fujifilm X-T3 Hands On, Quick Review: Same Look, More Oomph

We check out Fujifilm’s latest mirrorless camera! In the brewing mirrorless camera wars, Fuji chose the less aggressive-but-proven route. instead of introducing a new full frame mirrorless camera, along with a new lens mount, Fujifilm develops a new sensor and processor, retains the proven X-mount, and introduce a few new features with the X-T3.   What […]

Fujifilm Announces the X-T3

Comes with an all-new sensor Fujifilm updates its portfolio of prosumer APS-C mirrorless cameras with the X-T3. It comes with an all-new 26.1-megapixel X-Trans IV sensor that lets it shoot 4K video at 60FPS and paired with a new X-Processor 4. Other improvements include a USB-C port, a built-in headphone jack, an updated 0.5-inch OLED electronic […]