Here’s the official description of the book:
Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.
The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.
Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too.
A phenomenal read for everyone. This isn’t just for business or marketing. It’s a book filled with so many insights that will help you live a better life.
PS: Will check if it’s already available in Power Books or Fully Booked. Bought my copy from Amazon Kindle iPad App.