Instagram to Test Hiding Likes to Users in the US

Change is real

Do you remember Instagram’s initiative to give less emphasis to likes and followers? After rolling out the change in Canada, Ireland, Italy, Japan, Brazil, Australia, and New Zealand, Techcrunch reports that the social media platform will start hiding like counts to some users in the United States. While it’s no secret that this initiative will hurt a lot of influencers, CEO Adam Mosseri said that they are willing to take a toll on their business if it means helping their users’ well-being and health.

The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with the people they love and things that inspire them.” The intention is to ‘reduce anxiety’ and ‘reduce social comparison’,” Mosseri said at the Wired25 conference. 


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