Is the Fujifilm X100VI Worth the Hype?

While the X100 series has been in existence for over a decade, the X100V saw immense popularity during the pandemic. The X100V was so in demand, that you will have a hard time getting a new unit at SRP–and even used models fetch a premium that’s higher than its official price. This also caused a […]

Fujifilm X100VI: Better in Every Way

Fujifilm finally unveiled the successor to its wildly popular X100V fixed-lens APS-C camera after four years with the X100VI. Despite looking similar like every X100 model that has existed, the biggest change in the X100VI is the inclusion of in-body image stabilization (IBIS), along with a 40.2-megapixel X-Trans 5 HR sensor–the same one you’d find […]

Fujifilm Instax Pal: Tiny Camera for Fun Group Shots

The Instax brand is a hit for Fujifilm, and this new tiny camera called the Pal is a very unique take to the series. While it’s a hybrid camera like the Mini LiPlay and Mini Evo, the fun twist with the Pal is that it captures photos and saves it on either its internal storage […]

The Fujifilm GFX100 II Can Shoot 8K and has AI Smarts

Fujifilm finally unveiled an update to its 102-megapixel medium format camera with the GFX100 II. Its 102-megapixel sensor has been updated to have double the readout speed to give it improvements in video, autofocus, and burst shooting speeds. This updated medium format sensor, which measures 43.9×32.9mm and is 1.7x bigger than a 35mm full-frame sensor, […]

Fujifilm X-S20 First Impressions Philippines: Endurance-Focused

Initial verdict: Fujifilm made a few incremental upgrades to the X-S20 compared to its predecessor, though its larger battery and beginner-friendly Vlog Mode are the standout features based on our first impressions of the camera.  Pros -Best-in-class battery life -Beginner-friendly Vlog Mode Cons -More expensive than the X-S10 Fujifilm finally announces the successor to 2020’s […]

The Fujifilm X-S20 is Rated for 800 Shots on a Single Charge

Three years after the X-S10, Fujifilm announces a successor with the X-S20 as its latest APS-C hybrid mirrorless camera. Headlining the upgrades made to the X-S20 is a 26.1-megapixel X-Trans 4 CMOS sensor that’s paired with Fujifilm’s X-Processor 5. The upgraded internals allow the X-S20 to record 6.2K/30P 4:2:2 10-bit video internally, along with 4K/60P […]

Fujifilm Philippines Launches the Instax Square Link

Instax fans and people who love printing photos may have already heard about the new Instax printer, which was released last month. Well, Fujifilm Philippines is officially launching the Instax Square Link here in our country. Read on to find out more about this portable photo printer.  First things first, the Instax Square Link is […]

Fujifilm X-T5 Official: Smaller Body, Better Autofocus

Just hours after Canon announced the EOS R6 Mark II, Fujifilm fires back with the X-T5. Aside from utilizing a fifth-generation 40.2-megapixel X-Trans CMOS HR sensor, Fujifilm claims that the X-T5 is smaller than the three previous X-T cameras–that makes it roughly the size of an X-T2. With its sensor, the X-T5 can capture up […]

8K in APS-C: Fujifilm Announces X-H2 as Potential EOS R5 Rival

The EOS R5 is no longer the only mirrorless camera that can shoot 8K video, as Fujifilm announced the X-H2 as the first APS-C camera that’s capable of shooting 8K video. While it looks similar to the X-H2s that was unveiled last June, the X-H2 uses a non-stacked, Backside Illuminated 40.2-megapixel CMOS X-Trans CMOS 5 […]

Fujifilm X-H2s First Look: Fuji’s Ultimate APS-C Hybrid Shooter

After all the rumors and speculation, the Fujifilm X-H2s is finally here! I had the privilege of being invited to their HQ here in the Philippines to check out their new release — albeit in a very controlled situation — and all I can say is that I need to talk things over with the […]

The Fujifilm X-H2S Can Shoot Photos at Up to 40FPS

Fujifilm updates its flagship X series camera with the X-H2S, which has a revamped design and an all-new 26.16-megapixel stacked and backside-illuminated APS-C sensor. Fujifilm is set to make the X-H2S available globally, including the Philippines, by July. Fujifilm claims that the new X-Trans CMOS 5 HS sensor can read up to four times faster […]

Fujifilm Announces GFX50S II as Most Affordable Medium Format Camera

As one of the very few brands that aim to make medium format cameras more accessible to everyone, Fujifilm announced its latest–and most affordable–medium format camera to date with the GFX50S II. With an official local SRP of Php 223,990, this makes the GFX50S II even more affordable than professional full-frame cameras like the Canon […]