The X-M5 is Fujifilm’s Smallest X-series Camera

For those familiar with Fujifilm’s X series of cameras, there used to be an X-M1 that came out back in 2013–but didn’t get a successor until 11 years later, as Fujifilm unveiled the X-M5 as the much-awaited successor. Being an unexpected move from Fujifilm, the main draw of the X-M5 is that it is the […]

Is the Fujifilm X-T50 Worth its Asking Price in the Philippines?

It has been 2 weeks since Fujifilm made the X-T50 official globally including the Philippines. The latest model under the brand’s X-Txx series has a massive price jump over its predecessor, in exchange for features like an all-new 40-megapixel sensor with IBIS, a dedicated Film Simulation Dial with Reala Ace, and a few quality-of-life improvements. […]

Watch: Fujifilm X-T50 First Impressions Philippines

After the internet sensation X100VI was launched back in March, Fujifilm follows it up with a new interchangeable mirrorless camera with the X-T50. The successor to 2021’s X-T30II gets a few upgrades, with the major ones being an all-new Film Simulation Dial, a 40-megapixel sensor, and IBIS. However, one of our concerns with the X-T50 […]

Fujifilm X-T50 First Impressions Philippines: X100VI Alternative?

Initial verdict: The X-T50 is a notable upgrade from the 5-year-old X-T30, and while the film simulation dial might generate mixed opinions, the X-T50’s price might make users think twice about upgrading.  Pros The new kit lens performs great IBIS works great The film simulation dial is fun to use Cons The price jump from […]

Is the Fujifilm X100VI Worth the Hype?

While the X100 series has been in existence for over a decade, the X100V saw immense popularity during the pandemic. The X100V was so in demand, that you will have a hard time getting a new unit at SRP–and even used models fetch a premium that’s higher than its official price. This also caused a […]

Fujifilm X100VI: Better in Every Way

Fujifilm finally unveiled the successor to its wildly popular X100V fixed-lens APS-C camera after four years with the X100VI. Despite looking similar like every X100 model that has existed, the biggest change in the X100VI is the inclusion of in-body image stabilization (IBIS), along with a 40.2-megapixel X-Trans 5 HR sensor–the same one you’d find […]

Fujifilm Instax Pal: Tiny Camera for Fun Group Shots

The Instax brand is a hit for Fujifilm, and this new tiny camera called the Pal is a very unique take to the series. While it’s a hybrid camera like the Mini LiPlay and Mini Evo, the fun twist with the Pal is that it captures photos and saves it on either its internal storage […]

The Fujifilm GFX100 II Can Shoot 8K and has AI Smarts

Fujifilm finally unveiled an update to its 102-megapixel medium format camera with the GFX100 II. Its 102-megapixel sensor has been updated to have double the readout speed to give it improvements in video, autofocus, and burst shooting speeds. This updated medium format sensor, which measures 43.9×32.9mm and is 1.7x bigger than a 35mm full-frame sensor, […]

Fujifilm X-S20 First Impressions Philippines: Endurance-Focused

Initial verdict: Fujifilm made a few incremental upgrades to the X-S20 compared to its predecessor, though its larger battery and beginner-friendly Vlog Mode are the standout features based on our first impressions of the camera.  Pros -Best-in-class battery life -Beginner-friendly Vlog Mode Cons -More expensive than the X-S10 Fujifilm finally announces the successor to 2020’s […]

The Fujifilm X-S20 is Rated for 800 Shots on a Single Charge

Three years after the X-S10, Fujifilm announces a successor with the X-S20 as its latest APS-C hybrid mirrorless camera. Headlining the upgrades made to the X-S20 is a 26.1-megapixel X-Trans 4 CMOS sensor that’s paired with Fujifilm’s X-Processor 5. The upgraded internals allow the X-S20 to record 6.2K/30P 4:2:2 10-bit video internally, along with 4K/60P […]

Fujifilm Philippines Launches the Instax Square Link

Instax fans and people who love printing photos may have already heard about the new Instax printer, which was released last month. Well, Fujifilm Philippines is officially launching the Instax Square Link here in our country. Read on to find out more about this portable photo printer.  First things first, the Instax Square Link is […]

Fujifilm X-T5 Official: Smaller Body, Better Autofocus

Just hours after Canon announced the EOS R6 Mark II, Fujifilm fires back with the X-T5. Aside from utilizing a fifth-generation 40.2-megapixel X-Trans CMOS HR sensor, Fujifilm claims that the X-T5 is smaller than the three previous X-T cameras–that makes it roughly the size of an X-T2. With its sensor, the X-T5 can capture up […]