vivo Announces Its Own Sub-brand IQOO, Will Possibly Sell Hi-end Phones
It’s a notable twist on the sub-brand strategy Creating sub-brands to go where your main brand can’t go is very much vogue nowadays, with companies like Xiaomi, Huawei and OPPO going that route. Chinese giant vivo has also decided to establish their own sub-brand, though the company’s aim isn’t to market super affordable smartphones to […]