ASUS has launched its new, non-gaming smartphones today in the form of the Zenfone 7 and 7 Pro. Unlike their flashy, gaming-focused ROG Phone 3, the Zenfone 7 and 7 Pro are both aimed at general consumers that want a solid, powerful flagship phone that has great cameras even when taking selfies.

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Last year’s phones used the rear cameras as selfie cameras via a motorized camera module that flipped the rear sensors to the front, and this year’s phones utilize the same system. The difference here is that the Zenfone 7 and 7 Pro uses three cameras on the rear, with ASUS adding a telephoto camera that has a 3x optical zoom capability along with the main camera and ultra-wide sensor.

The main camera is a 64-megapixel Sony IMX686 sensor paired with a 12-megapixel ultra-wide camera and an 8-megapixel sensor for the zoom snapper.

ASUS has made improvements to the flip camera module as well, with the company increasing the overall torque to more than double while reducing the electric motor’s size. The camera module is strong enough that ASUS claims that it can do 100 flips a day for 5 years without breaking, and can withstand around 35 kilos of weight pushing it forward before it finally gives.

The display on the phone is a 6.67-inch full HD+ resolution, AMOLED panel, with a peak brightness of 1000 nits total. It’s a color-accurate display as well, thanks to its 110% DCI-P3 coverage, as well as being color-calibrated out of the box. The display has a 90Hz refresh rate as well, putting it on par with most flagships released recently.

Both variants are powered by Qualcomm’s Snapdragon 865+ chipset, which incidentally is the same processor that’s in their ROG Phone 3. RAM starts at 6GB for the regular model and 8GB for the Pro version, while storage is pegged at 128GB for the vanilla model and 256GB for the pro variant.

Battery for both phones is set at 5000mAh, and both phones get 30W fast charging capabilities as well.

Both phones will be released globally in September, though it’s a good bet that the company won’t be releasing it to the local market. The regular Zenfone 7 retails for NTD 21,990 (Php 36.3K) while the Zenfone 7 Pro is priced at NTD 27990 (Php 46.2K) in Taiwan.