After revealing Hyun Bin as its first foreign endorser, Smart tapped Hyun Bin’s Crash Landing on You co-star Son Ye-Jin to be the telco’s next endorser. For the campaign, Ye-Jin will be endorsing Smart’s new 5G-ready Signature Plans. “We know Son Ye Jin embodies the Smart Signature brand as it simplifies the postpaid experience so customers can make their mark in their career or passion,” Smart Senior Vice President and Head of Consumer Wireless Business Jane Basas said.
“I am always grateful for having a platform to entertain and touch the lives of others through my craft. I thank Smart for giving me a way to specifically reach out to my Filipino fans and inspire them to make a mark in whatever path that they have chosen. I wish to see you all soon,” Ye-Jin said.
With both Hyun Bin and Son Ye-Jin as its endorsers, Smart is working on bringing the two K-Drama stars to the Philippines depending on their schedules and on current new normal guidelines.
Check out the full commercial below:
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