Smart Teases New Ambassador for Signature Postpaid

by Duey Guison  July 30, 2020

If getting Hyun Bin as their first foreign endorser is not enough, Smart teased that they have another big endorser on the way. Given the tag line “the signature choice” and silhouette, our hunch is that Son Ye Jin—who starred alongside Hyun Bin in the hit KDrama series Crash Landing on You—will be Smart’s second foreign endorser.

All signs do point to Ye Jin: the tagline is a reference to “Se-Ri’s Choice” in Crash Landing on You, and Ye Jin herself posted on Instagram a behind-the-scenes video that is very similar to Hyun Bin’s commercial with Smart.

If those hints are not enough, Smart SVP and Head of Consumer Wireless Business Jane Basas shared a teaser that is similar to what Ye Jin posted:

Based on current rumors, Smart will officially unveil Ye Jin as their new endorser on August 3, though that might change just like with the Hyun Bin reveal.

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