Despite all the turmoil it faced last year, Reddit added new features to its platform–one of them being its AI-powered search tool, Reddit Answers. Launched late last year, the goal of Reddit Answers is to provide you with a conversational summary based on your queries. It works similarly to the likes of ChatGPT and Gemini, but Answers relies on all relevant Reddit content so that you can find the answers to your questions much easier.
Reddit wants more users to utilize this simple yet useful feature, which is why it plans to make its AI-powered search tool more prominent in the platform’s main site-wide search. “Integrating into Reddit search means we want one search box. That’ll be the primary search box, and you’ll type the query in there, you’ll get, potentially, your answers, or, you know, more of a traditional Reddit response, depending on what you’re searching for,” CEO Steve Huffman said during Reddit’s first-quarter company earnings call.
While the feature has been live for the past four months, Reddit’s AI-powered search is labeled as beta, and this move aims to make it a feature that’s accessible to all Redditors. To date, Reddit’s AI-powered search tool has reached 1 million weekly users, which is a fraction of the platform’s 401 million weekly users.
The intention may help users search for topics within Reddit more easily, but doubling down on Answers could also mean Reddit wants to make its users less dependent on Google, since the platform has answers to most queries that are usually done with Google Search. The move can be controversial too, as Reddit users are averse to big changes–but Huffman hopes its user base will accept this change.