After surprising everyone last year by getting K-Drama actors Son Ye Jin, Hyun Bin, and Park Seo Joon as its brand ambassadors, Smart continues with its impressive lineup of Korean personalities as it taps global KPop boyband BTS to be its latest endorser as part of Smart’s “Live Smarter, Live with Purpose” 2021 campaign.

“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times,” Smart President and CEO Alfredo Panlilio said.“It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live smarter for a better world.”

https://www.facebook.com/watch/?v=878800889521797

For the partnership, BTS will appear in Smart’s upcoming ad campaign scheduled for first quarter of 2021.

Since their debut in Korea in 2013, BTS is one of the biggest musical acts today, with a fanbase that span the whole world. The group comprises of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook.