Anker kicks off a new campaign in the Southeast Asia region with Charge Up, SEA! Consisting of augmented reality (AR) and computer-generated imagery (CGI) set across several key landmarks in Southeast Asia, these experiences allow users to interact with technology and explore the future of charging, reinforcing Anker’s leadership in global innovation.
“We’ve not only created products that lead the industry in performance but also ones that fundamentally changes the way people engage with power,” Anker Innovations Southeast Asia General Manager Leon Wu said. “This campaign reflects our vision of an interconnected world where innovation enhances the everyday lives of Southeast Asia consumers.”
The Anker Prime series is the main highlight of the Charge Up, SEA! campaign, which is its top-end offerings that redefine multi-device fast charging. Designed with extensive user insights, the Anker Prime Series is engineered to be the ultimate power source for today’s fast-paced, tech-driven world, empowering users with speed, efficiency, and innovation.
The campaign kicked off last February 27 in Singapore, Malaysia, the Philippines, and Vietnam through immersive digital storytelling and interactive experiences. In Singapore and Malaysia, users will have the exclusive opportunity to experience Anker’s AR world in person at key landmarks, while all five countries will engage with high-quality CGI videos that bring Anker Prime to life.
For the Philippines, Anker will launch a futuristic CGI video that features the iconic National Museum of the Philippines as a physical backdrop, seamlessly integrating Anker’s innovative technology with the local culture, and delivering a visually striking fusion of cutting-edge technology and heritage.
In the CGI video, Anker innovatively creates a stunning virtual space, with the Anker 30W Zolo Charger acting as the key to unlocking this realm. The charger powers up the National Museum of the Philippines, and thanks to its outstanding temperature control, the space is immediately enveloped in polar ice and snow. This transformation sparks an innovative interaction between the landmark and the virtual world. To further energize the virtual space, the Anker 25000mAh 165W Power Bank, the Anker 140W Charger, and the Anker Prime 250W GaN Desktop Charger deliver a continuous flow of high-speed power, keeping the experience alive.
