Things are looking good for Apple this 2022, specifically for the third quarter. This is what Strategy Analytics revealed in its Q3 2022 report, where Apple hit its best third quarter performance in 12 years. Apple has 16.3% of the market share, with a year-to-year growth of 6.4% and keeping its 2nd place spot.
This is despite global smartphone shipments falling by 9% for Q3 2022 and other smartphones brands also experiencing a negative trend. For comparison, Samsung remains the top brand with 21.7% market share, but experienced a -7.1% YoY growth. Rounding up the top 5 are Xiaomi, OPPO, and vivo.
Apple’s good YoY growth is credited to the demand for the iPhone 14 Pro and Pro Max, though the general reception for the iPhone 14 is mixed.
As for Samsung, the demand was mostly from the Galaxy A and M series, though the Z Flip4 and Z Fold4 cemented its lead in the foldable segment.
Between the three Chinese brands that are included in the top 5, Xiaomi has the least deficit at -8%, which can be credited by its diverse portfolio.
The strong showing of Apple for Q3 2022 shows that there’s a generally positive reception for the latest crop of iPhones—despite being expensive.
Outside of the Top 5, Transsion—which has Infinix, TECNO, and itel under its belt—takes sixth place, while Honor, Realme, Lenovo-Motorola, and Huawei are within the top 10.
