Google Allegedly Partnering With Micromax For $32 Phone

Google Allegedly Partnering With Micromax For $32 Phone

Will the company partner with local brands as well?

Google’s Android Oreo (Go Edition) is seen by many as a replacement for the company’s Android One initiative for the low-end of the market. The stripped-down nature of Android Oreo (Go Edition) makes it a perfect fit for low-end devices that have limited hardware resources, devices that have traditionally sold well in developing countries like India and the Philippines.

That fact hasn’t been lost to Google, who has allegedly partnered with Indian brand Micromax to offer a smartphone that’s only $32, or Php 1.5K.

While ultra-affordable Android smartphones aren’t new, user experience with these devices aren’t the best, as their limited hardware struggle to run the full Android experience.

With Android Oreo (Go Edition), Google has stripped down and reduced the strains of the software on limited hardware, allowing affordable phones to run better.

Micromax isn’t the only one Google is partnering with, as the report says that Intex, Lava, Karbonn and others are also teaming up with the tech giant as well.

Hopefully Google also partners with local brands like Cherry Mobile here in the Philippines for something similar, just like what they did when they launched Android One locally. We wouldn’t mind owning a smartphone that cost Php 1.5K if it had Android Oreo (Go Edition) running inside.


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