Apple better watch out
Apple now has competition in the luxury smartwatch market as Intel, Google and Tag Heuer recently announced their strategic partnership to produce a luxury smart watch that’s along the same lines as Apple’s $10,000 Limited Edition Watch.
The three companies announced their intention at Basel, Switzerland, with the three companies collaborating for the effort in their respective fields – Intel will supply the chips while Google supplies the software (in the form of Android Wear) while TAG Heuer is responsible for the overall design. And since TAG Heuer is responsible for many iconic luxury watches today, it’ll be interesting to see what the result of the collaboration will be. Especially after TAG Heuer CEO Jean-Claude Biver let loose this soundbite: “The difference between the TAG Heuer watch and the Apple Watch is very important. That one is called Apple, and this one is called TAG Heuer.”