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GoPro and FitBit Stock Prices Crash Due to Disappointing Sales


Share Prices Tank

Despite launching new models both FitBit and GoPro took huge losses on their stock price after disappointing sales.

GoPro shares dropped more than 20% last Thursday after missing their quarterly results and by lowering their fourth quarter sales forecast. Apparently this is because their third quarter performance didn’t include the sales of their new GoPro 5 series and the GoPro Karma Drone. Despite the launch of their new products though GoPro still lowered guidance for over-all performance for they year and the last quarter. Over-all their stock is down 52% in the last 12 months.


FitBit, on the other hand, lost more than 33% of their stock price last Thursday again due to disappointing reported quarterly sales figures. How bad? Last year same period they made $45.8M. This year same quarter they made $26.1M. That’s a huge drop. This is despite them recently launching the FitBit Charge 2 . It just wasn’t enough to get them back on track to hit their previously announced targets. Why the slower sales? Apparently analysts are saying that the fitness tracker market is already starting to get saturated.

So yeah, to fans of GoPro and FitBit, both companies are not in a good place. Hopefully they recover and gain momentum this 4th quarter but next year they really have to up the ante to bring in those numbers that they’re going to promise to their stockholders.

Sources: 1, 2

Carlo Ople

Carlo is the Editor-in-Chief and Founder of During daytime he’s the Managing Director and Partner of a Digital Marketing Agency in the Philippines and by nighttime he’s living out his passion as a gadget enthusiast and story teller through Unbox.

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  1. Prices are too high whatever features it may have. Wearables are not really an “in-thing”. I, for one, would not spend 10k for a fitness smartwatch. I would rather go for a decent watch at that price point and I don’t have to re-charge it every now and then. Its not practical.

    GoPro? Too expensive for a digital camera. Another not practical to spend your hard earned ccash. Cut their prices by 50% and I will consider buying them.

    1. Ako may Fitbit Charge HR, nakuha ko lang ng 999PHP refurbished sa HMR Subic. Sa Digital Walker, halos 5000PHP brand new. Sa presyo nun, May disenteng entry-level smartphone ka nang pwede sa Anak nun! Hindi ko bibilhin yun para sa 5000PHP sa totoo lang, kahit sobrang ganda ng Fitbit.

      Pero mga Chinese anti GoPro? Yung mga SJCam, sa CD-R King? Pangit daw quality, lalo yung mga nasa 2,500 o below 5000, sobrang daming ganun. Ang Xiaomi YI naman parang sa Widget City ka lang makakabili ng model na ENGLISH at Hindi Chinese language ang software. Eh maraming alangan sa online buying.

      Nagiging para sa Niche market nalang ang mga Fitbit at GoPro, yun ang nangyayari. Shame, maganda pa naman sila for what they cost…

  2. Blame it on more affordable cameras. Masyado kasing mahal ang go pro for the basic function you can get with other brands.

  3. actually they know already smartphone are convenient in terms of cameras practically one at the time
    what should to think is that.. the price????? so expensive. for me ill go for the smartphone

    to cut the price into 75% so that all stock to be sell….

    go ill buy one..

  4. Go Pro Hero 3+ is the worst gadget investment that I have made thus far. Kung wala kang time and good enough pc para mag-edit, sobrang disappointing ang results.

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