Doing laundry is a chore for most households, and Midea wants to change that perception with its “Designed for Convenience” campaign. The appliance brand’s new campaign aims to make the laundry experience more holistic and efficient for everyone.

The main highlight of its event last August 6 at KDC Plaza is showcasing how its MF200 Front Load Combo Washing Machine can wash and dry your clothes in less than an hour and keep your clothes well-maintained. The MF200 has an array of features that makes laundry easy–which is led by its One Touch Fuzzy Logic feature.

With just a push of a button, the MF200 was able to detect the right water-to-laundry ratio for every load. You also have a turbo Wash feature that reduces washing time by as much as 40%, along with Health Guard to deliver an optimal washing performance. The inner and outer drums of the MF200 maintains its cleanliness with its Auto Clean and Steam Care feature to avoid any secondary contamination.

This combo washing machine can also be part of your smart home ecosystem with its Smart Control feature. This lets you control the MF200 with your smartphone–and even monitor its washing status while you’re busy doing other tasks at home.

“We want to showcase how our laundry solutions make simple laundry experiences more meaningful through the convenience and happiness they offer,” Concepcion Midea Inc., Philippines General Manager Anna Marie Alejandro said.

The Midea MF200 has an official price of Php 56,995 and is available at official Midea retailers.