MWC 2018: A Deep Dive On ASUS’ AI Features For The ZenFone 5

MWC 2018: A Deep Dive On ASUS’ AI Features For The ZenFone 5

Adapting to you better as you use the phone more often

Here at MWC 2018, ASUS unveiled the ZenFone 5 family, with the ZenFone 5 and ZenFone 5Z boasting of built-in AI capabilities. For some, the integration of AI may not sound new since major brands have been integrating AI into their phones

In ASUS’ case, their emphasis on AI with the ZenFone 5 goes beyond photography. If you missed out on their launch at Barcelona, they enumerated different ways AI helps in making the ZenFone 5 a pleasure to use. Check out our favorite uses of AI on the ZenFone 5:


Optimized phone performance

While the ZenFone 5 and ZenFone 5Z come with power efficient Snapdragon 636 and Snapdragon 845 processors respectively, ASUS added an AI Boost function to optimize the performance of both phones on the fly. Aside from AI Boost, ASUS also made updates to its OptiFlex software to optimize the performance of apps.

The nice part about AI Boost is that you have the option of enabling it when you need it. Should you not need it, you can easily turn it off in order to have a longer battery life, which we will discuss in the next section.


Longer battery life

While ASUS has made efforts in improving battery life with previous ZenFones thanks to its BoostMaster tech, the ZenFone 5 now has a smart charging feature, which is meant to optimize the way the battery is charged based on one’s usage.

What’s more interesting with the smart charging feature is a scheduled charging option, which is meant to adjust charging rates especially in times when one would leave the phone charging overnight. With these features, this makes the battery life on the ZenFone 5 and ZenFone 5Z last longer as the phone determines when to stop charging, and when to resume charging.


Adaptive displays

In the previous generation ZenFone 4, ASUS incorporated an auto color temperature option that adjusts the display’s color temperature based on the environment. This time around, the ZenFone 5’s full-screen display now has support for DCI-P3 color space, making the adjustments more dynamic and optimized not just on viewing conditions, but also on what is being viewed.

Other novel features of the ZenFone 5’s display include improved sensors that determine if the screen needs to be turned on or not, and automated content sizing into the display to save you from being annoyed with the notch present in the phone.


Smarter photography

For the ZenFone 5, ASUS has incorporated 16 different scene modes with its AI Scene Detection. It works by analyzing the subject and matching it base on its built-in data analytics for each scene. One it determines the appropriate scene mode, the cameras make the appropriate adjustments to capture the photo in the best way possible.

On top of detecting what you shoot, the ZenFone 5 also has AI Photo Learning, which means the phone will keep track of your photo preferences so that you get consistent results with your photographs.


Clearer sound output when you need it

One of the more interesting aspects of the ZenFone 5 is that it comes with stereo speakers, with the other speaker hidden cleverly by the notch, where the earpiece, front camera, and other sensors are to be found. To further optimize the overall sound experience, each speaker comes with its own amplifier that makes adjustments based on what you are listening to.

Both amplifiers are essential with the ZenFone 5’s AI ringtone feature. This function essentially makes adjustments to your ringer volume depending on your surroundings. Some may find this novel, but others will find this useful as they can save themselves from embarrassment during meetings, or missing out calls during concerts.

Should you choose to listen via headphones, both wired and wireless headphones can take advantage of ASUS


That’s it for the ZenFone 5’s AI features. While we have tried out some of the AI features mentioned above, we will need to use the phone longer to determine if it lives up to ASUS’ AI promise.


Don’t forget to check out our quick review of the ZenFone 5:

(MWC 2018) Asus Zenfone 5 Quick Review: A Handful of New Tricks

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