As Polaroid marks its return to the market with its instant photography products, the iconic brand officially makes its presence in the Philippines as part of its strategic move to broaden its retail capacity and enhance brand awareness among the Filipino populace.
Choosing the Philippines as one of the markets where it plans to expand its brand presence is rooted in its “Capture Real Life” campaign resonating deeply with Filipino culture. Filipinos can smile so easily and generously—finding joy in even the simplest things—despite being in challenging situations. Polaroid seeks to leverage these cultural touchstones to create deeper connections with Filipino consumers.
Polaroid’s product lineup in the Philippines consists of iconic Polaroid instant cameras with modernized features (Polaroid Go, Polaroid Now, Polaroid Now+) and their corresponding nostalgic films, as well as the Polaroid Hi-Print, A Bluetooth pocket photo printer that can print photos directly from your smartphone.
The iconic Polaroid cameras and films target photography enthusiasts and collectors, while the Hi-Print blends the idea of Polaroid instant print photography with the modern smartphone camera, which will appeal to tech-savvy consumers looking for convenience and versatility.
These cameras will be available in popular retail stores like Henry’s Cameras, along with eCommerce platforms. The official prices are as follows:
- Polaroid Go – Php 7,490
- Polaroid Now – Php 9,790
- Polaroid Now+ – Php 12,390
- Polaroid Hi-Print – Php 8,390
