realme is definitely on a roll here in the Philippines, as the brand maintains its spot at number 1 in the Philippines according to the Q2 2021 report of Canalys.
In Canalys’ report, realme accounted for 26% of the market share, and attained a still good 51% annual growth. In its report as well, Xiaomi made a massive 318% annual growth, propelling itself to the third spot with 15% of the market share.
realme’s dominance in the Philippines is further confirmed by Counterpoint Research and its Q2 2021 report. In its findings, realme is at number 1 in the Philippines for Q2 2021 with 21% of the market share.
Achieving the top spot for two consecutive quarters is no easy feat for a young brand, but we managed to achieve this milestone because of the love and trust of our Squad. Rest assured, this only drives us to reach greater heights and dare to leap with trend-setting innovations and better services for our community,” realme Philippines VP for Marketing Austine Huang said.
Factors that led to realme maintaining its dominance in the Philippines are its entry-level C-series as its volume driver, along with the success of the 8 series in the Philippines–including the realme 8 5G.
On top of that, realme also achieved a milestone of selling over 100 million smartphones globally amidst the COVID-19 pandemic. Data from IDC also reveals that realme is the fastest-growing major smartphone brand globally in Q2 2021 with a year-over-year growth rate of 149%.
Beyond its milestones, realme aims to ship another 100 million smartphones by the end of 2022 and replicate the same figure in 2023.
To wrap things up, realme confirmed that the GT Master Edition Series will have their global launch on August 18.
