In its push for its glocalizalization strategy and its new campaign, TECNO worked with BBC StoryWorks to create a short film to explore the meaning of mobile camera innovation.

Entitled The Future Lens: Looking Ahead With TECNO, the short film showcases TECNO’s inclusive mobile camera technology for each user through its unique ‘glocalization’ strategy, detailed the work that has been done to better reflect different communities. The BBC StoryWorks short film also has TECNO explaining how they spotted and solved gaps between fast-developing mobile camera technologies and consumers’ actual needs in various situations.

Some examples mentioned include optimizing portrait mode by building a database that covers seven skin types and 76 skin categories through its in-house TAIVOS Laboratory.

“The short film explores the meaning behind ‘Future Lens’, TECNO’s key concept on mobile camera innovation – to provide more inclusive technology for everyone, creating a world with more understanding without limits,” TECNO Imaging Product Senior Director Li Jiangtao said.

TECNO is optimistic that emerging markets will continue to see the amazing potential of mobile camera technologies designed to meet the real needs of every user, to the benefit of communities everywhere. In addition to that, TECNO aims to make all of these camera innovations accessible to users in emerging markets.