Transsion maintains its momentum in the Philippines for 2024, as it remains to be the top brand according to IDC’s report. This is despite the Philippines facing challenges like a weakening Peso and inclement weather.
“While the last quarter slowed down with an annual decline of 11.8% due to early launches by vendors in the prior quarter, it still remained the strongest quarter for smartphones with almost 5 million shipments in 4Q24 driven by the holiday season,” IDC Philippines Senior Market Analyst Angela Medez said.
Looking at the top 5 brands in the Philippines, Transsion and Xiaomi have the biggest year-on-year growth at 15.8% and 19.8% respectively, corroborating with reports from Canalys. This is attributed to the bulk of sales being in the budget, under $100(~Php 6k) segment.
Budget phones contributed to around 4.8 million shipped units in the Philippines for 2024, with the main drivers for Transsion being Infinix’s Smart series and TECNO’s Spark Go series. The same can be said for realme, Xiaomi, vivo, and OPPO, as their budget phones are among their top-selling devices in the Philippines. This strategy of bringing more entry-level models to the Philippines proved to be effective for these phone brands, which complement with the country’s steady economic growth in 2024.
