Acer introduced its own brand of home appliances in the Philippines on Friday. The Taiwanese tech giant touted its Acerpure label as being an integrated solution offering high-efficiency technological lifestyle products.
“Acerpure’s mission is to provide technological innovations that can resolve various consumer concerns,” Acer Philippines General Manager Sue Ong-Lim explained during a launch event at Makati’s Glorietta 4 mall.
“We want to create an Acerpure home ecosystem for consumers to live with ease and comfort,” she added.
Devices under the brand are the perfect addition to any home in our world where health and technology are intertwined. “Acer is not only selling products but also the promise of a healthier home and life,” the company said.
Among the devices highlighted during Friday’s event was the Acerpure Cozy, a fan that can supposedly project air up to 15 meters away. “Thanks to its 3D Airflow Technology, Acerpure Cozy has a greater range and more concentrated airflow than a standard fan for improved indoor air circulation,” Acer claimed.
Another feature the Acerpure Cozy possesses is the ability to save energy through the elimination of “uncomfortable temperature differences within the home,” according to the company.
Acer also offers the Acerpure Cool, an air purifier with a 4-in-1 HEPA (high efficiency particulate air) filter that purportedly eliminates bacteria, allergens, and pollutants at home to make the air “healthier and fresher.”
The last devices Acer highlighted were the Acerpure Clean V1 and Acerpure Clean V1 lite vacuum cleaners, the former of which weighed 1.5 kilograms and can run for an hour with a full charge, while the latter was 550 grams heavy and has a maximum cleaning time of 15 minutes.
South Korean artist Sandara Park has become Acerpure’s brand ambassador during the label’s launch.
Park, who was previously part of the Philippine entertainment industry and was a member of the now-inactive South Korean Girl Group 2ne1, perfectly represented Acerpure’s “wholesome and clean quality,” according to Acer.
The company also launched its so-called “Mahangin Challenge” that will feature local boy band SB19 and content creator group Team Payaman.
