With AI being the buzzword for 2024, we think that brands are just scratching the surface at unleashing its true potential. This is what Red Bull Basement aims for 2024: to find the next groundbreaking idea while utilizing the power of AI.

Red Bull Basement 2024 invites student innovators, entrepreneurs, and tech enthusiasts to present their ideas and harness AI to craft robust business plans, identify key opportunities, prioritize growth areas, and bring their ideas to life.

Teams of one or two innovators in the Philippines can apply by visiting the Red Bull Basement website until September 30, where an intuitive AI tool will guide interested participants in creating and submitting a concise, one-page business plan. A panel of local judges will then select the top participants for the National Final.

For this year, Red Bull Basement has partnered with Microsoft and AMD, putting a strong emphasis on AI technologies to deliver an exceptional experience. The Red Bull Basement Chatbot, powered by Microsoft, will utilize Azure OpenAI Service and AMD Instinct accelerators to assist teams in developing their ideas and creating business plans. 

The winner(s) of the National Final will gain access to invaluable resources, where they can refine their business plans and further develop their ideas, moving closer to launching their ideas as viable start-ups. Among the resources they will gain access to are AI-enabled laptops featuring AMD’s latest Ryzen AI processors

The National Champion will also head to the World Final, going up against innovators from 40 other countries, as the exclusive representative of the Philippines. This event will feature intensive workshops and networking opportunities, culminating in the announcement of the global winner of Red Bull Basement 2024. The World Final winner will be given a 3-week hands-on experience at Silicon Valley, in California in 2025, which allows them to gain personal mentorship and networking opportunities with global industry leaders.