With AI becoming the buzzword for 2025, a study by Samsung Electronics reveals that 44% of users in the Philippines utilize AI for writing, which is higher than the 32% average for the rest of the Southeast Asia region. In addition, 42% of Filipinos use it for language translation, while 39% use it for problem solving.

Aside from writing, translation, and problem solving, Filipinos also use AI for creative tasks like music composition, graphic design, photography/videography, and cooking inspiration. 48% of Filipinos use AI for photo editing, while 41% use it for quickly finding information, and 42% use it for entertainment and new idea generation.

This proves that AI has several good use cases for Filipinos, and Samsung leads in AI innovation through Galaxy AI.

Specific to AI features on their mobile phones, users in the Philippines are likewise drawn to those that enhance productivity and creativity, including improved search, AI-assisted photo editing and summarizing articles. These preferences highlight a demand for tools that simplify tasks and enrich the overall mobile experience.

The Galaxy S25 series continues to cater to the growing interest of Filipinos in AI with its suite of Galaxy AI
features designed for both productivity and creativity. It also features multimodal AI agents that interpret
text, speech, images, and videos for intuitive interactions.

For smarter and more efficient workflows, the improved Circle to Search enables quick searches, including music identification and translation, while seamless action across apps enhances multitasking. AI Select suggests relevant functions to streamline tasks, Browsing Assist and Notes Assist simplify research and organization, and Now Brief delivers concise summaries to keep users informed instantly. For creative pursuits, Portrait Studio and Drawing Assist empower users to produce stunning visuals with ease.

Highlighting the growing relevance and familiarity of AI for Filipinos, 2 in 3 Filipinos are motivated to purchase smartphones and digital home appliances with AI features, driven by a strong enthusiasm for tech that enhances convenience and efficiency in daily life.

Interested users can purchase the Galaxy S25 series now and save up to Php 8,000 when they trade in their old device until March 31. To learn more and purchase the Galaxy S25 series, one can go visit any Samsung Experience Store and authorized stores, or by visiting here.