Smart has announced that it is the leading wireless broadband provider for the first quarter of 2025 in terms of subscribers, where it serves over 430,000 customers nationwide. This translates to 44% of the market share, outpacing the 42% market share of Smart’s competitor.
“This milestone achievement is a testament to our unwavering pursuit of customer satisfaction and network excellence. Our growing subscriber base and market leadership also reflect the trust our customers place in our network and our commitment to delivering world-class connectivity,” Smart Chief Operating Officer Anastacio Martirez said.
Smart’s lead in wireless broadband comes on the heels of its strategic launch of the Smart Home WiFi brand to carry products and services that cater to Filipino families living in fiber-limited areas, ensuring no one is left behind in the digital age.
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As part of its launch, Smart Home WiFi unveiled the Smart 5G Max Turbo WiFi, which is a prepaid plug-and-play device that offers unparalleled convenience. It seamlessly connects up to 15 devices simultaneously, providing powerful internet access where fiber connectivity is unavailable.
Smart Home WiFi is powered by Smart 5G, which enables customers to stream videos seamlessly, upload and download heavy files in seconds, instantly post and share content online, and play mobile games without lag.
Smart continues to strategically deploy its 5G infrastructure across the country as part of the PLDT Group’s continued investment in enhancing its integrated network, which is aligned with the Group’s commitment to deliver a leveled-up customer experience.
“The growth of our broadband subscriber base is just the beginning. Our customers can look forward to even more amazing products and innovative services as we continuously strive to delight them and cater to their evolving lifestyle needs – powered by our world-class network,” Martirez adds.
