Smart announced its partnership with Google Cloud on October 25 to improve the accessibility of essential digital services for Filipinos, with Searce providing technical implementation support.

With this collaboration, Smart will be the first communication services providers (CSPs) in the Asia Pacific region to adopt Telecom Subscriber Insights, Google Cloud’s AI-powered solution that ingests data from various sources, provides contextual insights on subscribers’ propensity to consume services, and presents personalized recommendations to their devices for activation.

Telecom Subscriber Insights analyzes customer data securely hosted on Google Cloud. With their services, Smart will gain insights into how Filipinos interact with digital services and the pain points they face in everyday usage. Smart will also use these insights to develop more inclusive mobile services for its subscribers. This could help Smart subscribers optimize their data consumption especially when streaming content. Aside from optimizing data consumption, subscribers will have better access to how they can top up their prepaid plans on their mobile devices without the need to locate a physical store.

The collaboration with Google Cloud also aims to have Smart subscribers better interaction with its agents and chatbots by utilizing the latter’s Generative AI (gen AI) capabilities. “This is a huge step toward our commitment to always put our customers first and provide them with the best mobile experience powered by our superior network,” Smart Head of Consumer Business – Individual Alex Caeg said.