As it celebrates 25 years in the industry with accolades such as being the Triple Global Top 1 TV Brand in Mini-LED, Google TV, and Ultra-Large Screen TVs (85 inches and above) by OMDIA 2024, TCL celebrated its journey with a grand launch held at Okada Manila last April 11.
TCL has been a key player in bringing technological progress to Filipino homes, consistently delivering innovations that transform everyday living. From how families enjoy their favorite teleseryes with immersive visuals and crystal-clear sound, to simplifying laundry days with energy-efficient washing machines, and cooling homes amidst the tropical heat with smart air-conditioning systems, TCL’s solutions are designed with real Filipino needs in mind. This legacy of pushing boundaries and redefining home experiences has made more intuitive, efficient, and powerful technologies accessible to a wider range of Filipino families.
“Looking ahead, TCL will continue to uphold the principle of ‘Technology Creates A Better Life’, constantly innovate and improve product quality and service levels. We hope to work collectively with all the partners to explore the Philippine market and achieve mutual benefits and win-win results,” TCL Industries Asia Pacific General Manager Griffin Zhang said.
Under the visionary leadership of TCL Philippines CEO Peter Chen, the brand is poised to reach new heights as he declared, “Being innovative has always been in TCL’s DNA. For us, innovation is to go beyond our limits and develop cutting-edge, sustainable technologies. For us, being fashionable is to create a diverse sensory experience through the combination of technology and art. Lastly, premium refers to our ongoing exploration of aesthetic philosophy,” Chen shared.
TCL Philippines took the stage to reveal its latest technological breakthroughs, which include the X11K QD-MiniLED TV that is set to be launched soon, TCL’s innovative and award-winning TCL FreshIn 3.0 Air Conditioners, the Super Drum Combo+ C682 Front Load Washer and Dryer, and the newly-introduced bottom mounted refrigerator AAT Inverter+ C436BMSB.
TCL also introduced its new brand partners as part of its 25 years grand launch TV personality and comedienne Valeen Montenegro and actress Rhian Ramos.
“It’s honestly been such an exciting and inspiring journey. Becoming part of the TCL feels like joining a brand that truly understands innovation and heart,” Valeen shared.
“For me, being a TCL Brand Partner means I get to align myself with a brand that truly cares about quality and design, while also making sure everyone can enjoy a cooler, smarter lifestyle. It’s all about bringing tech into our everyday lives in a way that feels natural and exciting,” Rhian adds.
