Beyond being one of the leaders when it comes to TVs, TCL is expanding its portfolio towards the smart home solutions space, where they have its line of air conditioners, washing machines, refrigerators, and audio equipment.
TCL’s newly-appointed CEO Peter Chen envisions the brand setting a new standard in home living, backed by his experience at the company for almost a decade. For this year, TCL is prioritizing global expansion and more innovations as it continues to revolutionize home appliances.
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Under the guidance of newly appointed CEO Peter Chen, TCL is setting a new standard in home living. “My vision is to solidify TCL’s presence in these categories, ensuring that we not only continue to innovate but also enrich the lives of consumers worldwide,” Chen said.
For both 2023 and 2024, TCL has achieved the top position in terms of volume sold in the split-type air conditioner market according to market research conducted by TRS Research. For refrigerators, TCL has tailored its offerings to cater to various market niches, with its top-mounted models capturing significant market share.
For washing machines, TCL has made a significant impact by offering a diverse and high-quality product lineup that includes a focus on high-end top-load models, coupled with competitive pricing. As a result, TCL earned the top spot in front-load washing machine sales in the Philippines based on TRS Research’s cumulative market share data from the beginning of 2023 through June 2024.
“These targeted strategies have been instrumental in fueling our market share growth, reflecting TCL’s commitment to innovation and customer satisfaction across all Whitelines categories,” Chen adds.
TCL is not only committed to global growth but is also leading the charge in sustainability and environmental stewardship. For this year, TCL is integrating advanced energy-saving technologies into their appliances to help consumers reduce their energy consumption and lower their utility bills.
“We believe in leveraging innovative technology to improve people’s lives, solve everyday problems, and bring joy to families,” Chen adds.
