Globe’s value brand TM gains a new accolade, as it was recently recognized by Social Weather Station (SWS) as the most used mobile brand in the Philippines.

Based on a survey conducted from March 26 to 29 with a total of 1200 respondents–300 each from Metro Manila, Luzon, Visayas, and Mindanao–48% of users in Mindanao favored TM as their most used mobile brand, while it is 31% in Luzon and 19% in the Visayas region. In both urban and rural areas, TM leads the way with 27% and 36% respectively.

“We are delighted to see that TM has become the most preferred mobile brand by Filipinos nationwide. It is a testament to our commitment to providing reliable and affordable mobile services to our customers. We would like to thank our subscribers for their continued trust and support and we will continue to innovate and improve our services to meet their evolving needs and exceed their expectations,” said Darius Delgado, Head of Globe’s Consumer Mobile Business.

Globe, on the other hand, is the top choice in the NCR region, where it garnered 34% of respondents. It is also the second most used mobile brand in Luzon with 30%. It is also the second most used mobile brand in urban areas at 25%, while Globe garnered 23% of respondents in rural areas.

Globe and TM continuously work towards providing better customer experience through compelling content, affordable offers, attractive promos, responsive customer service, and a significantly improved network.