Facebook and Instagram Roll Out Shops for Businesses

You can now sell items through both social media platforms

As they expand their eCommerce potential, Facebook and Instagram announced that it is rolling out Shops for both platforms, enabling users to browse and buy items directly from a business page.

“I think this is particularly important right now because so many small businesses are moving online to deal with the economic fallout from COVID-19,” Facebook founder and CEO Mark Zuckerberg said in his post.

Shops will roll out initially on Facebook and Instagram, and will be available for Messenger and WhatsApp in the near future. Future plans for Shops include partnering with eCommerce platforms Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics and the ability to shop in real-time through Facebook and Instagram Live. Facebook is also exploring AI and Augmented Reality as well for a better shopping experience.

Even at a post-COVID-19 scenario, Zuckerberg believes that eCommerce is the way to go for all businesses. “I do think we’re going to continue living more of our lives online and doing more business online.”

While creating a Facebook Business shop is free, the company will charge small fees for each purchase, with monetization coming from driving more advertising. These shops will be discoverable through Facebook Marketplace or through a tagged product in an Instagram photo.


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