The social networking giant will put more weight on the stuff that’s actually important
There will be more stuff on your Facebook feed from your friends and family this year, as the social networking juggernaut is tweaking what you see most often when you pull up the app from your PC or phone.
Over the next few weeks, Facebook users will see less viral videos and articles shared by publishers and media companies. Instead, Facebook will begin to highlight posts that your friends have interacted with, either through comments and through likes.
“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent,” Mark Zuckerberg says, the founder and CEO of Facebook, posted on the site.
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people,” he added.
“We will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion,” Adam Mosseri, Head of News Feed said in a statement.
These changes means that businesses and media publishers’ content will be de-prioritized, which includes many of the viral video content that’s common nowadays (think footage with captions on them).
According to Zuckerberg, research has shown that social media makes people feel good about themselves when used to make connections with people they care about. The same study also showed that passive reading of articles and watching videos provide the exact opposite.