Sony wants to solidify its reputation on high-end Truly Wireless (TWS) earbuds once again with the WF-1000XM5. As the third generation of Sony’s premium noise-canceling TWS earbuds, the WF-1000XM5 further capitalizes not just on sound quality, but also on its noise-cancellation performance and its broad customization options that can be done with the Headphone Connect companion app.

If you’re still on the fence about whether you should get the WF-1000XM5, we round down 5 reasons why they are one of the best TWS earbuds that you can buy in the Philippines—especially if you want to invest in a good pair.

Improved ergonomics. One of our main criticisms about the WF-1000X series is that they are bulky when worn. Sony does listen to its customers, and they finally made the XM5 the most ergonomic model from their WF-1000X series. Still retaining its signature look with the gold-colored grille and matte surfaces for the touch pads, the WF-1000XM5 features a more compact design that’s 20% lighter and 25% more ergonomic than its predecessors.

What makes the updated design great is that they are more comfortable to use even for long periods of listening. Pair that with Sony’s unique memory foam ear tips, and the WF-1000XM5 has made significant improvements in terms of overall comfort.

Long battery life. One of the concerns about TWS earbuds is battery anxiety, where they would usually last around 4 hours on a single charge on average—and even lower when enabling ANC. It’s a challenge to find TWS earbuds that can last for more than 4 hours on a single charge with ANC on, and the WF-1000XM5 might have set the benchmark when it comes to battery life.

Thanks to Sony’s adaptive noise canceling tech, we’ve tried to use the WF-1000XM5 for watching a 2-hour movie on Netflix and around an hour’s worth of YouTube content—and the battery went down from 100% to 70%. That’s an impressive feat for a pair of TWS earbuds—not to mention that ANC was enabled the entire time—and this shows that Sony has refined the power management on the WF-1000XM5 to make them last longer than the competition, making them an ideal companion for long-haul flights.

Best in class noise cancellation. Like the WH-1000X series, the WF-1000X series are also class leaders in noise cancellation performance–and the upgraded sensors and microphones on the WF-1000XM5 elevate the overall noise cancellation experience.

Making the noise cancellation of the WF-1000XM5 special is Sony’s Adaptive Sound Control feature, which utilizes the sensors and microphones of the WF-1000XM5 to implement the right amount of noise cancellation needed depending on your location and your activity. This feature also helps in giving you a more personalized noise canceling experience, letting you enjoy your music on the go–and be aware of your surroundings at the same time.

High-end audio. Top-tier TWS earbuds translate to premium quality audio, and the WF-1000XM5 is a pair that will let you appreciate Hi-Res audio wirelessly. With a combination of a well-tweaked set of drivers and an array of chips that helps it deliver features like LDAC and DSEE Extreme, the WF-1000XM5 lets you appreciate lossless streaming music content from platforms like Apple Music even on a wireless connection.

Fully customizable to your needs. Being a flagship pair of TWS earbuds, the biggest strength of the WF-1000XM5 is that it has the broadest set of customization options through the Sony Headphone Connect app. Through the app, you can tweak the WF-1000XM5 just how you like it–from how noise cancellation works, and how you want to use the touch controls, down to your preferred sound signature.

With all those tweaks in the comfort of your phone, you can genuinely call your WF-1000XM5 your own–Headphone Connect also has a feature that lets you store your preferred settings through the cloud so that you can import them on another Android or iOS device.

The WF-1000XM5 is priced at Php 16,999. They are available at Sony Authorized Dealers nationwide, Official Sony Lazada Store, and Official Sony Shopee Store. Those ordering before August 24 will get a wireless charger with their purchase.