5 Times Samsung Poked Fun at Apple in its “Growing Up” TVC

by Duey Guison  November 6, 2017

Everyone please take Note


While a lot of people are going crazy with the iPhone X (even with exorbitant and absurd prices), Samsung took advantage of the iPhone hype by giving everyone a reason to get a Galaxy phone instead. With their “Growing Up” TVC, Samsung went through the history books to elaborate how they are the better brand. Here are the five features Samsung emphasized in mocking the iPhone:


Expandable storage

While the iPhone has increased its default internal storage over time (from 8GB in the original iPhone to 64GB in the iPhone 8/8 Plus/ X, Apple has never thought of adding MicroSD card slot for memory expansion. Samsung, on the other hand, has a MicroSD card slot for most, if not all, of its Galaxy S and Galaxy Note line.

So for iPhone users (me included), the only choices would be 1) back up and delete photos and videos from the phone, 2) get a higher-capacity iPhone, 0r 3) Buy an iPhone-exclusive OTG flash drive that costs several thousand Pesos. Sad life for iOS users, eh?


Screen estate

When Samsung introduced the Galaxy Note back in 2011, people thought that phones with 5-inch screens were considered as a monstrosity and impractical because of its size. Back then, phones like the iPhone stick with the ideal screen size of 3.5 to 4 inches. Fast forward to 2017, phones with 5.2 or 5.5-inch screens are the norm, and the trimming of bezels helped brands create phones with large screens while keeping the overall phone size as small as possible.

Case in point? The Galaxy Note 8 may have a 6.3-inch screen, but its size is only slightly bigger than the iPhone 8 Plus, which has a 5.5-inch screen.



Before Apple debuted the iPhone 7 and iPhone 7 Plus in 2016, keeping your iPhone safe from water damage meant spending thousands of Pesos for a waterproof case that does not last that long (trust me, I had one and the case lasted me for a year until the rubber seals got damaged). With Samsung, they started introducing waterproof phones with the Galaxy S5 back in 2014.

Two years later, Samsung figured how to make their phones waterproof—sans a waterproof case or a use of rubber flaps—with the Galaxy S7 and Galaxy S7 Edge. While Apple eventually decided to add waterproofing with the iPhone 7, it came with a compromise—which brings us to the next topic.


The headphone jack

While Apple has their reasons for killing the headphone jack on the iPhone 7 (among which include a bigger battery and water resistance), Samsung proved otherwise with the Galaxy S7 and Galaxy S7 Edge. Both phones are water resistant and still kept the good ‘ol headphone jack with the phone.

We still do not know if Samsung will be keeping the headphone jack with the upcoming Galaxy S9 but if they do, it is a definite plus point for them.


Wireless charging

The ironic part with Apple ditching the headphone jack is that while it encourages wireless audio via Bluetooth, they ignored support for wireless charging—which became a standard for iPhones only this year with the iPhone 8, iPhone 8 Plus, and the iPhone X.

On the other hand, Samsung has made wireless charging included with its Galaxy S and Note line of phones since 2014 with the Note 4 and S5.


Check out the full video below:



In case you need some persuasion, check out our reviews on the Galaxy Note 8 and Galaxy S8:


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    before the galaxy S5 got waterproofing, the galaxy S4 Active had it 1st.

    Don’t forget about the battery. Samsung made a TVC years ago showing people at the airport sitting on the floor with their iphones plug-in in a wall socket. While people with samsung just passed them smiling at the scene.

    I didn’t include the S4 Active since that model was not officially made available in the Philippines.

    Agree with the battery too. I forgot to include in the article but Samsung make a subtle mockery on the iPhone X’s notch.