After entering the smartphone market in 2018 with the realme 1 and racing the 100 million sales milestone in 2021, realme achieved a new milestone in 2023 as it surpassed 200 million units shipped globally.
This is a feat for the brand amidst a competitive market that’s dominated by more established brands. These accolades make realme the fifth-fastest brand to achieve the 200 million milestone globally.
Since its inception, realme remained true to its commitment to providing a disruptive technology experience that is backed up with deep consumer insights and propelled by product innovation. Sticking through its “No Leap, No Launch“ mantra, realme continues to gain recognition from its users with the technology it introduces to its products.
One of the main innovations realme introduced to consumers is its 240w SuperVOOC charging solution that first appeared on the GT3.
This milestone established realme as a mainstream global brand that has a strong presence in most regions–with a market share from emerging markets exceeding other members of the “200 Million Club” at 88%.
For 2024, realme commits to boosting its technological capabilities with a planned 470% increase in R&D spending. It also plans to bring together over 33 leading international tech partners to develop cutting-edge technologies in imaging, gaming, display, and charging. In addition to that, realme looking to expand its Research and Technology team with an expected 400% increase in research personnel next year.