The Asus Zenfone 5 Fam Arrives in the Philippines; Prices Astound

Back to their Roots

Backed by their motto of “empowering luxury for everyone”, the mobile division of Asus put themselves on the map. They offered bang-for-your-buck devices in their Zenfone lineup that captures the hearts and minds (not to mention the cash) of consumers the world over; providing an awesome ratio between price and performance. Unfortunately, judging by the many comments on our Facebook page, they’ve lost consumer confidence with recent iterations of the device. The Taiwanese company hopes to change that as they went full circle and went #Backto5 by launching the new Asus Zenfone 5 family in Barcelona.

A little over a month later, the new lineup arrives on our shores with the hopes of reclaiming the slice of the pie they’ve relinquished in the past years. Before we get to the pricing, let’s remind you of the specs of the entire Zenfone lineup.

Asus Zenfone 5Q Specifications

2.2GHz Qualcomm Snapdragon 630 octa-core processor
Adreno 508 GPU
4GB RAM
64GB of expandable storage
6-inch Full HD+IPS display; 18:9 aspect ratio, 2160×1080 resolution
16-megapixel primary at f/2.2 aperture + 8-megapixel secondary wide-angle rear camera f/2.4, PDAF, EIS, LED Flash
20-megapixel primary at f/2.0 aperture + 8-megapixel wide-angle secondary front cameras f/2.4, EIS, LED Flash
4G, LTE
Dual SIM
WiFi, Bluetooth, NFC
GPS, A-GPS
Fingerprint scanner
Facial Recognition
3300mAh battery
Android Nougat 7.1.1 with ZenUI 4.5

Asus Zenfone 5 Specifications

AI-powered Qualcomm Snapdragon 636 processor
Adreno 509 GPU
4GB of RAM
64GB of storage (expandable via MicroSD)
6.2-inch Full HD+IPS display; 19:9 aspect ratio, 2246×1080 resolution, DCI-P3 wide color gamut
12-megapixel main rear camera, Sony IMX363 sensor, f/1.8 aperture, Night HDR, OIS, Dual Pixel PDAF, RGB sensor
8-megapixel secondary rear camera, 120-degree wide angle view
4G, LTE
Dual SIM
WiFi, Bluetooth
GPS, A-GPS
Fingerprint scanner
Facial Recognition
USB Type-C port
3300mAh battery with BoostMaster and Smart Charging
Android Oreo with ZenUI 5.0

Asus Zenfone 5Z Specifications

AI-powered Qualcomm Snapdragon 845 processor
Adreno 630 GPU
6GB RAM
64GB internal storage
6.2-inch Full HD+IPS display, 18.7:9 aspect ratio, 2246×1080 resolution, DCI-P3 wide color gamut
12-megapixel main rear camera, Sony IMX363 sensor, f/1.8 aperture, Night HDR, OIS. EIS, PDAF, RGB sensor
8-megapixel secondary rear camera, 120-degree wide angle view
4G, LTE
Dual SIM
WiFi, Bluetooth
GPS, A-GPS
Fingerprint scanner
Facial Recognition
USB Type-C port
3300mAh battery with BoostMaster and Smart Charging
Android Oreo with ZenUI 5.0

The Asus priced the 5Z very competitively when they announced it at Mobile World Congress and we’ve been waiting eagerly for the company to announce its local pricing. Let’s not beat around the bush any further. The Asus Zenfone 5Q has been priced at Php 16,995. The AI-Powered base model of the Zenfone 5 has been given a price tag of Php 19,995. Last, but certainly not the least, is the Zenfone 5Z that has been priced at Php 29,995.

Asus is back, baby! Let us know what you think about the prices in the comment section!