vivo bolsters its global presence, as it partnered with UEFA for the EURO 2024 football tournament as an official partner. Under the partnership, vivo will be showcasing the imaging capabilities of the X100 series, which highlights ZEISS optics and the latest sensors from Sony.

The EURO 2024 will be held in Germany from June 14 to July 14, and the anticipated football tournament is a perfect opportunity for vivo to showcase its cutting-edge innovations to fans–along with expanding its global presence and reaching out to more markets across the world.

“At vivo, we are committed to bringing exceptional products and experiences to consumers, and we are thrilled to showcase our leading smartphone imaging technology to a global audience,” vivo Executive Vice President Hu Baishan said. “We look forward to working closely with UEFA again and creating unforgettable moments for football fans.”

vivo has been pushing its imaging technology further ever since it partnered with ZEISS in the X60 series. Through its partnership, vivo has introduced professional-level photography to the X-series, making its premium flagship offerings go-to devices for those who want the best imaging performance for both professional content creation and everyday use.

The partnership with UEFA also hints at a possible global release for the X100 series. Make sure to stay tuned for updates from vivo.