With Apple slowly rolling out features of Apple Intelligence across MacOS, iPadOS, and iOS in several countries, China is among the countries where it does not yet exist. While ChatGPT is also not available in China–and is among the key highlights of Apple Intelligence in other countries–Apple is reportedly in discussions with Tencent and ByteDance (the parent company of TikTok) to make its AI features available.
Apple’s market share in China has been declining in the past several months, so this might help recover its market share. Apple’s discussions with ByteDance and Tencent are at a very early stage according to Reuters, and all three parties declined to comment on the matter.
Aside from Tencent and ByteDance, Apple is also reportedly in talks with Baidu as well–though discussions faced issues due to disputes over using iPhone user data for training AI Models.
Finding a partner for AI services in China is one of the ways where Apple can regain its market share that was lost due to HUAWEI’s resurgence starting with the Mate 60 series last year. With iPhones in China lacking AI capabilities, Apple is struggling to keep up its market share in the world’s biggest smartphone market. HUAWEI, on the other hand, recently debuted the Mate 70 series with an in-house processor that’s made in China and HUAWEI’s own large language model to power its AI capabilities.