Canon wants to undercut Sony in the entry-level full-frame camera segment with the EOS R8.
Aside from the entry-level EOS R50, Canon also wants to challenge Sony aggressively in the full-frame camera segment with the EOS R8 as the brand’s most affordable offering. Priced at $1500 for the body only–or around Php 83k when converted–the EOS R8 is more affordable than the APS-C R7 but inherits a few features from the R6 Mark II.
For starters, the EOS R8’s 24.2-megapixel full-frame sensor is the same one used on the R6 Mark 2 and can shoot uncropped and oversampled 4K video at 60FPS or Full HD video at up to 180FPS, along with shooting speeds of up to 40FPS with its electronic shutter. You also get Canon’s Dual Pixel AF system that has subject detection for people, animals, and vehicles.
The EOS R8 supports 10-bit HDR PQ or Canon Log-3 video, and can shoot continuously for up to two hours. However, shooting 4K video at 60FPS or Full HD video at 180FPS is thermally limited to 30 minutes. You also get focus breathing compensation for select lenses, which is not bad for an entry-level camera.
So what are you missing out on the EOS R8? Aside from the lack of in-body IS and a mechanical shutter, you are limited to a single UHS-II SD card slot and you don’t get a joystick in the back.
With its price of $1500(~Php 82.4k), Canon wants to be competitive against Sony in the entry-level full-frame camera segment–for comparison, the A7c is priced at $1800 in the US, making Canon’s new offering $300 more affordable. Like the EOS R50, Canon is expected to bring the R8 to the Philippines soon.