Shopee is going for a different focus in its upcoming 10.10 sale: capitalizing on the explosive growth of live selling, Shopee shared the power of live selling, and how its platform has helped Filipino sellers connect to their customers in a more personal and engaging way. One of the highlights of its 10.10 media event was a preview of its live-selling studio.
“Shopee aims to be at the forefront of that with Shopee Live, where we integrate entertaining content with seamless and rewarding shopping experiences our platform is known for,” Shopee Philippines Head Vincent Lee said.
Various brands can attest to how Shopee’s live selling platform has helped them. Maybelline New York was one of the first brands that did live streaming on Shopee and shared that the platform helped in letting their customers have a better view of their products–along with a seamless checkout procedure. Crocs, on the other hand, also joined the live streaming wave in August 2021, where the platform was able to contribute to 30% of their campaign sales, along with amassing over 1 million shop followers. “For us, live streaming is an activity that boosts our conversion that compliments our traffic-driving executions,” Crocs Philippines Head Mark Christian Chan said.
Even influencers and content creators benefit from Shopee Live as well, with content creators grabbing opportunities to hold branded live streams on Shopee’s platform. Those growing their brand also attest to the potential of Shopee Live, with Gorgeous Glow CEO Rosenda Casaje sharing that the platform helped her enhance her business by building her community and being able to respond to buyers’ inquiries easily.
Shopee aims to leverage its live selling platform further for its upcoming 10.10 sale, where it has a number of seller offerings and shopping deals at stake that include:
- Free Shipping with P0 minimum spend
- Up 70% off in vouchers for Shopee Live
- Up to 50% off on select Fashion & Beauty brands
- Shopee Mall Outlet, where buyers can purchase branded products with higher discounts
- Exciting Brand Deals from Oppo Official Store, Garmin, Tecno Mobile, realme, and vivo for tech; Coleman Philippines, ASD Philippines, Hegen, and MAYFAIR LIVING for home and living; and P&G Beauty, Olay, Innisfree, Above Athletica, barenbliss Official Store, DAZZLE ME Official Shop, Havaianas Philippines, Organic Skin Japan, PUMA, Puritan’s Pride Philippines, Mikana, and Shigetsu for fashion and beauty.
