Lenovo Mobile’s out, it’s Motorola from here on out
If you’re a fan of the Lenovo mobile brand we have sad news for you – the company is merging with sister company Motorola and will disappear after sometime, according to news reports. It seems that Lenovo recognizes that Motorola has stronger branding and design chops than their mobility arm, and has decided to consolidate.
Rick Osterloh, the former president of Motorola, will be the leader of the combined global smartphone business unit, which will be under Motorola legal entities. Additionally, the mobile business group of Lenovo will continue to drive Lenovo’s overall mobile business, but will now rely on Motorola to design, develop and manufacture smartphone products.
As part of the merger, Lenovo Mobile’s employees will join Motorola’s staff and once the merger is complete, Motorola will take over selling high-end products in international markets where Lenovo is currently, while ZUK, another of Lenovo’s mobile brands, will be the company’s flagship internet brand.
We’re not sure how this relates to the local scene as of yet, we’ve reached to Lenovo’s PR team to get a statement from them. We’ll report back once we get word.
Here’s Lenovo PH’s official statement:
As communicated in our recent Q1 FY1516 earnings, to create a faster, leaner business model, we will align our smartphone development, production and manufacturing and better leverage the complementary strengths of Lenovo and Motorola to quickly drive growth. Lenovo’s Mobile Business Group (MBG) will continue to drive the overall mobile business, but will now rely on Motorola to design, develop and manufacture smartphone products. Both Motorola and Lenovo brands will remain in the market currently, and we are excited about our latest product announcements such as the Lenovo VIBE Shot which we have recently launched in the Philippines.