OPPO Debuts 3+N+X Strategy, Introduces Three Concept Products

OPPO Debuts 3+N+X Strategy, Introduces Three Concept Products

At OPPO’s Inno Day 2020, the brand debuts its 3+N+X strategy, which center towards OPPO’s belief in “Technology for Mankind, Kindness for the World.”

The 3 refers to three underlying technologies, namely hardware, software, and services technologies, while N refers to a number of OPPO’s capabilities in AI, security, privacy, multimedia, and interconnectivity. Lastly, X refers to OPPO’s cutting-edge technologies and strategic resources that include its flash charge technology.

 “Its important to build technical capabilities, but its even more important to innovatively integrate them,” OPPO Vice President Levin Liu said in his keynote speech.


Inno Day 2020 also introduces the brand’s three new concept products, starting with the OPPO X 2021 rollable concept smartphone. The new form factor makes usde of new OPPO technologies like Roll Motor powertrain, 2-in-1 Plate, and self-developed Warp Track high-strength screen laminate.

These tech help in developing a continuously variable OLED display that measures between 6.7-inches to 7.4-inches, and is completely adjustable based on user’s needs.

Next up os the OPPO AR Glass 2021, which employs a split design that makes it nearly 75% lighter than its predecessor. Key to the AR Glass 2021 is the use of a Birdbath optical solution for an immersive experience. The AR Glass 2021 features a stereo fisheye camera, TOF sensor, and RGB camera, all working to deliver real and natural experience of spatial interaction in the AR world through constant update and feedback of the real-time position of the user within the space.

For software, OPPO’s CybeReal AR application is powered by real-time, spatial calculation technology enables high-precision localization and scene recognition. The app makes use of OPPO core technologies like accurate world restructuring down to the centimeter, real-time precision localization, and the use of OPPO Cloud.

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